Who We Are
Marketing + AI. Finally in the Same Room.
We started in Google Ads and SEO. Then we rebuilt everything around AI. The result is a team that speaks both languages — and builds the tools to connect them.
Our Story
Built in the Trenches.
Rebuilt Around AI.
Mindsheep Labs started with a simple frustration: why do marketing agencies and AI companies operate in completely separate worlds? David spent years deep in Google Ads, SEO, and B2B lead generation before going all-in on AI — not as a buzzword, but as the backbone of how campaigns get built, optimised, and scaled.
In 2024, we rebuilt the entire agency around AI. Not by bolting automation onto old processes, but by rethinking how every part of a marketing operation works — from creative generation to bid management to analytics. The result is a way of working that traditional agencies simply can't replicate.
Today, Mindsheep Labs is a tight crew of marketing specialists and AI engineers who treat your ad spend like it's our own. We're not a 200-person agency. We move fast, build smart, and stay close to every client.
Why Mindsheep Labs
What Makes Us Different
A lot of agencies say they use AI. Here's the difference between saying it and building it.
We Build, Not Just Manage
Most agencies run your existing tools. We build custom AI systems on top of them — tools that are specific to your business, your data, and your competitive environment.
We Measure Everything
No vanity metrics. Every engagement is tracked from first click to closed deal. If we can't measure it, we build the tracking — then we optimise.
We Move Fast
AI lets us compress timelines that used to take weeks into days. New landing pages, new ad creative, new data models — shipped fast, tested faster.
Owner-Operated
You work directly with the people doing the work. No account managers passing messages, no juniors learning on your budget. The founder is in every strategy session.
The People
Meet the Team
Small by design. Every person on the team is a specialist — and you work with them directly.
David
Founder & Strategist
16+ years in tech leadership, Google Ads, SEO, and B2B growth. Rebuilt the agency around AI in 2024.
Theresa
Google Ads Specialist
Manages search, shopping, and PMax campaigns across the client portfolio. Deep expertise in ROAS optimisation.
Rio
Web Developer
Builds and optimises landing pages, Shopify stores, and client-facing web properties. Obsessed with Core Web Vitals.
Rod
Dev & Automation
Builds the AI systems and automations under the hood — from custom analytics pipelines to creative generation tools.
Let's Talk Growth
Tell us about your business and we'll come back with a clear plan — no obligation, no fluff.