Stop collecting form fills.
Start capturing qualified, quoted leads.
Mindsheep Marketing replaces the static contact form with an AI that chats, calls, gathers everything, quotes instantly, and hands your team only the leads worth their time — while teaching Google and Facebook to bring you more of them.
More leads. Better leads. Less time chasing them.
The problem
Your form asks for a name.
Your competitor's AI already quoted the job.
Weak, half-finished leads
A prospect fills in a basic form with partial information, and your team calls back, chases details and qualifies from scratch — often for someone who was never going to buy.
Wasted team time
Skilled staff burn hours on low-quality enquiries and back-and-forth instead of closing the good ones.
Slow quotes lose deals
Complex jobs need a human to work up a price, so prospects wait — and the faster competitor wins the job.
Ad spend that doesn't learn
Google and Facebook optimise toward “form submitted”, not toward “good lead”, so budget keeps buying you the wrong prospects.
The solution
AI that captures, qualifies and quotes —
before your team picks up the phone.
The classic call to action — “fill in this form” — becomes “get an instant quote now by chatting to our AI.” Instead of a dead form, the prospect chats, takes a voice call, or moves through an interactive flow that feels like talking to your best salesperson.
The AI gathers everything up front, qualifies against your criteria, and passes through only the genuinely good leads. Weak ones are filtered or nurtured automatically. Strong ones arrive complete and already quoted — so your team closes more and spends less time chasing dead ends.
How it works
From ad click to scored, quoted lead —
automatically.
Many clicks go in. Only qualified, quoted leads come out — and every outcome is fed back to the ad platform.
- Stage 1
Ad click
A high-intent prospect clicks a Google or Facebook ad and lands on the experience.
- Stage 2
AI interaction
Instead of a form, they chat with an AI, take an AI voice call, or move through an interactive flow.
- Stage 3
Gather + qualify
The AI asks everything your best salesperson would and qualifies against your criteria.
- Stage 4
Instant quote
For quotable jobs the AI produces an accurate quote on the spot — even complex, multi-variable pricing.
- Stage 5
Scored lead → CRM
The lead is scored for quality and pushed into your CRM, pre-qualified and pre-quoted, ready for sales.
- Stage 6
Score back to the ad platform
That score goes back to Google or Facebook, so the platform learns to buy more of what converts.
The closed loop — every scored outcome teaches the ads what a good lead looks like
The differentiator
Leads that get better every month.
Ecommerce advertisers have always had an advantage: the platform sees a dollar figure on every sale, so it learns to chase revenue. Lead generation normally can't do that — a form fill is just “a lead”, with no value attached. Qualifying and quoting inside the funnel changes that.
What a normal lead form sends back
What we can send back
Because the AI has already asked the qualifying questions and produced a quote, we know what each lead is actually worth and how ready they are to move. Value and timing combine into a single score the ad platforms can act on.
How those two are weighted is set per business, because the right answer differs. A $2,000 job someone wants done this week may be worth far more to you than a $5,000 job three months out — or the reverse, if you're building a forward order book. We tune the model to what actually matters for your operation.
That score goes back to Google or Facebook as the conversion signal, so they optimise toward the prospects genuinely worth winning — the same value-based bidding ecommerce has always enjoyed, brought to lead generation. Most agencies optimise for volume of form fills. This optimises for quality of outcome, and it is the hardest thing for a competitor to copy.
Headline capability
20 questions and a human?
Now it's instant.
For businesses where a quote currently needs seven, ten, twenty or more questions — and often a specialist to work it up — the AI gathers everything and generates an accurate quote automatically, even for complicated, multi-variable, edge-case-heavy pricing. Prospects who would otherwise wait days get a real quote in minutes, and you capture a fully qualified, already-quoted lead without a specialist lifting a finger.
How you engage
Full control, done-for-you,
or fully managed.
We can run the Google Ads and generate the leads, or help you handle the ones you already get far more effectively. You choose how hands-on you want to be.
Full control
We build the AI lead-gen system and hand you the keys. You run and adjust it yourself, with full control over campaigns, flows and quoting logic.
Done-for-you
We design, build and launch the whole system for you, set up and ready to run — then you take it from there.
Fully managed
We run and optimise the entire engine on an ongoing basis: ads, AI flows, quoting logic, lead scoring and the feedback loop, continuously tuned.
Case study
How WillShip turned instant quoting into a lead engine.
Freight, logistics and vehicle shippingThe challenge
Quoting international freight and vehicle shipping is exactly the kind of pricing that normally needs an expert and a long list of questions. That slowed lead response and tied up specialist time on every enquiry, qualified or not.
What we built
“Alex”
We productionised Nick's own prototype into a commercial AI chatbot that captures and qualifies freight leads and pushes deals into WillShip's CRM. Live mid-July 2026.
“Sam” + quote wizard
It worked well enough that Nick commissioned the automotive chatbot plus a rebuilt instant-quote wizard for vehicle shipping.
Website redesign
With both systems delivering, WillShip has moved on to a redesign to modernise the site and showcase the AI.
How it works for them
Prospects get an instant online quote, which generates and qualifies the lead at the same time. Every enquiry arrives complete and quoted before the sales team sees it, so specialist time goes to the jobs worth winning.
“Great work on the whole project mate, you've done an amazing job. I've just flicked it live.”Nick Proctor, WillShip International
“Rod is amazing, he's done a great job… really looking forward to pushing live.”Nick Proctor, WillShip International
“Wow, incredible work Rod! Love it mate, this is amazing.”Nick Proctor, WillShip International
Let's turn your ad spend into qualified, quoted leads.
Tell us what you sell and how leads reach you today. We'll come back with a clear view of what AI lead generation would look like for your business.